Club Penguin, the No. 1 virtual world for kids, set an all-time one-day traffic record, with 1.8 million players logging into the world on November 23 during its Operation Blackout event. In the Operation Blackout event, the Island of Club Penguin was under attack from notorious villain, Herbert P. Bear, and players were enlisted as secret agents to save the island.
Since the summer, Club Penguin has experienced several traffic records, including:
• In June, Club Penguin’s Marvel Super Hero Takeover became the most-trafficked event in its history, drawing 40 million play sessions across 200 countries.
• July’s “Make Your Mark: Ultimate Jam” event, a partnership with Disney Channel, drove more than 35 million play sessions and helped Club Penguin secure the No. 1 spot on the iTunes Children’s Music chart for more than three consecutive weeks with Club Penguin’s first single, “The Party Starts Now.” The single was released as part of the event.
• In October, during the annual Halloween party, Club Penguin recorded its highest trafficked day of the year, until this week’s record-breaking event, with penguins logging in from 217 different countries and spending more than 13 million hours in-game during the party duration.