The Disney/ABC Television Group recently announced that the national “Day of Giving,” held on Monday, November 5, which seamlessly integrated outreach messaging into programming across News, Daytime, Primetime, Late Night, Owned Stations, Local Affiliates, Syndication, Cable, Online and Stores, raised more than $16.8 million for the American Red Cross to aid those impacted by the devastation of Hurricane Sandy.
This unprecedented response joins The Walt Disney Company’s existing relief and rebuilding efforts announced by Bob Iger, chairman and CEO, The Walt Disney Company, which include a $2 million cash commitment to those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, employee-eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
In addition, Samsung partnered with the “Day of Giving,” matching donations with a $3 million contribution.