This September, Disney will celebrate Minnie Mouse as one of its most beloved and enduring cultural icons. Inspired by her unique and distinctive style, a number of international designers will create “Minnie Mouse Must Haves” one-off garments and accessories to be unveiled at London Fashion Week and auctioned together with eBay, to support the BFC/Bazaar Fashion Arts Foundation.
Many young girls’ first experience of fashion, Minnie Mouse has been an inspirational character since her first appearance as Mickey Mouse’s sweetheart in 1928. Celebrating Minnie Mouse’s timeless appeal, renowned designers including Giles, Michael van der Ham, Richard Nicoll, Piers Atkinson, Bunney, Husam el Odeh in collaboration with Luke Hersheson, Katie Hillier, Lulu Guinness, Tatty Devine and Terry de Havilland, will creatively interpret her signature bows and trademark polka dots. An extraordinary collaboration with Meadham Kirchhoff will also be revealed at their Spring/Summer 2013 show.
The “Minnie Mouse Must Haves” will be showcased to international buyers and media at London Fashion Week. In addition, Disney will be working with influential bloggers and beauty brands to further engage audiences with Minnie Mouse’s style appeal.
Following the “Inspired by Minnie Mouse” showcase, each of the “Minnie Mouse Must Haves” will be available at an exclusive auction on the eBay for Charity program, offering fashion-followers and Disney fans around the world the opportunity to own a unique one-off Minnie Mouse-inspired creation. Proceeds from the auction will be donated by Disney to support the BFC/Bazaar Fashion Arts Foundation, a British Fashion Council initiative to nurture relationships between the creative industries and maintain a reputation for fashion innovation.
“Minnie Mouse and her unique style continue to inspire fans across the world. We’re thrilled to collaborate with such visionaries to create these one-off designs. Surpassing trends, Minnie Mouse’s iconic silhouette, signature bows and polka dots always remain in style which is why she is as relevant today as the day she first appeared on the fashion scene,” said Marc Low, vice president of Fashion and Home for The Walt Disney Company EMEA. “London Fashion Week is the perfect stage for Disney, one of the world’s largest apparel brands, to put a spotlight on Minnie Mouse.”
The Minnie Mouse Must Have auction forms part of eBay’s Fashion campaign supporting fashion design talent. eBay’s activities also include the recently announced partnership with the British Fashion Council’s Fashion Forward initiative, championing emerging British fashion designers.