Walt Disney Archives
This Day in DisneyMay 21, 1928
Walt Disney’s Trademark Application for Mickey Mouse Filed with US Patent Office
Hiya folks! On this day in 1928, Walt Disney Enterprises filed to trademark “Mickey Mouse” with the United States patent office, and to get more insight into this historic event, we turned to the CEO of Trademarkia.com, Raj Abhyanker, who is also an Intellectual Property attorney. “This is both a name mark and a logo mark, but primarily a name mark for Mickey Mouse,” he said recently. “It has a stylized logo (as seen in the Mickey Mouse shorts of the ’20s and ’30s), but it’s also a word mark filing for the name Mickey Mouse. It was used ‘for motion pictures reproduced in copies for sale.’ That was the official description that was provided to the trademark office. A trademark can be a name mark or it can be a logo mark. Both are trademarks. The name protects against confusingly similar names and the logo mark protects against confusingly similar logos. In this case, it’s a name mark, and since it appears to be the very first trademark for the name, it means if someone came up with Nickey Mouse or Zickey Mouse, something that wasn’t Mickey Mouse but was confusingly similar, then they would be infringing on Disney’s rights.”
What's Old is News
More than 50,000 visitors were attracted to Disneyland on Monday, July 18, when the Park officially opened its gates to the general public. Reactions were mixed but highly enthusiastic, ranging from exclamations of "fantastic" to "unbelievable" and "too terrific for words to describe." Governor Goodwin J. Knight of the State of California assisted Walt Disney and some 25,000 invited guests at the official dedication ceremonies of Disneyland on the preceding day, Sunday, July 17.
Producer Bill Anderson, who worked closely with Walt Disney for more than two decades, recalls that pre-production and filming of the adventure classic, Swiss Family Robinson was, "the most difficult we ever encountered."
Avast there, ye lubbers, for the saltiest adventure ever to shake your sails!
Annette Funicello, the Elliott Brothers... During the 1960s, teens flocked to Disneyland to see these bands, and many more, at the Spring Fling.
Go back in time with us by checking out these original press materials and other archival treasures from the Walt Disney Archives.
During his 43-year Hollywood career, which spanned the development of the motion picture medium as a modern American art, Walter Elias Disney, a modern Aesop, established himself and his product as a genuine part of Americana.
Walt Disney arrived in California in the summer of 1923 with a lot of hopes but little else.
Take a nostalgic, informative and sometimes hilarious trip back in time to remember some of these classic Disney originals—from Clara Cluck to Pluto!
A complete list of Disney Legends—the special few who embody the Company's unique creative spirit as personified by its founder.
From Snow White and the Seven Dwarfs to our latest box-office smashes, here's a complete list of Disney films.
Browse through this bibliography of books written about Walt and Roy, The Walt Disney Company and Disney films, characters, music and theme parks.